There are certain people with whom it takes an enormous amount of time to walk from point A to point B. And it’s not because they are slow or lazy or because points A and B are so far apart. Not in the least. It’s simply because they seem to know every single person they meet along the way.
Fred Scheer is one of these people. I got to experience it first-hand when I crossed the exhibition hall at CBC in Philadelphia with him earlier this year. Did I say “crossed”? Well, we tried. What we actually did was have an incredible number of good conversations with people from the brewing industry. So, I asked Fred about his background and his extensive network.
My dad was in sales at Becker Brewery in St. Ingbert in the Saarland (Germany). So, there has always been beer in our house. When I was young, I developed a taste and a passion for it. When I was years young, I started an apprenticeship to become a brewer and maltster.
Yes. I had my first job while I was still in my 2nd semester at DOEMENS. They have always focused on practical experience. Everything we learned there has proved valuable. Something I especially like to remember are the lectures of Master Brewer Georg Zentgraf (Dir. Dipl.-Brm.).
That has always been brewing engineering and process technology.
I’ve been here for some years now. The rise of craft brewing was a special draw. It’s why I immigrated to the USA – to be part of the movement. I’d like to mention that anybody visiting and working in another country has to first learn about the local culture. That is essential if you want to be successful abroad.
As the Krones Ambassador, I represent Krones at conventions and at the MBAA (Master Brewers Association of the Americas) district meetings. There are up to brewers at each district’s meeting. I give talks on topics such as brewing, malting, and brewing engineering.
I also lecture at the MBAA’s brewing science course and the two-week brewing engineering and utility course, of which I am the director. I am very proud to have Dr. Weinzierl from Krones by my side. He is a great help to me in lecturing the courses. Michael Skroblin, Henri Fischer, and Michael Brandt from Krones Inc. are also very helpful.
Another important aspect is that I represent Krones on several committees, including the MBAA’s board and technical committee.
The trend is as blue as the sky. About % of Brewers Association members operate at an output below 1, barrels per year, in the 5 to hectolitre range.
In , the number of operating breweries in the US grew by percent, to a total of 4, breweries. The numbers for are not out yet. But some concrete numbers provide good insight: 2, microbreweries, 1, brewpubs, and regional craft breweries were operating at the end of . So, it’s safe to say things are looking good!
Thank you so much for your time and insights, Fred. We’re very glad that Fred will be sharing some of his stories and knowledge on the blog in the future. Stay tuned for more from our craft beer insider!