PaxLife Mediapack, Überblick



Beschreibung
werbung, sponsoring, medien

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Media Information

Inflight Advertising has just changed.For good.

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Control

Panel

Server

Access

Points

The PaxLife Platform

PaxLife’s technology gives airline passengers access to entertainment, shopping, destination and flight
information on board via their personal devices. By creating a walled network, passengers access content
locally via the aircraft server, requiring no external internet connection. The platform offers an entire aircraft
stable simultaneous content streaming.

The Passenger Experience:

Cloud10

Designed to be accessible to all, Cloud10 is available on iOS, Android and through a browser, meaning
all passengers traveling with their smartphone, tablet or laptop can be engaged after following a few
simple steps.

See the passenger experience at:

www.cloud10world.com

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Why partner with PaxLife?

The PaxLife platform presents advertisers with a unique and innovative digital advertising opportunity whilst
enriching the passenger inflight experience. PaxLife brings inflight advertising in line with other proven digital
channels, offering formats, targeting and reporting like never before. A fantastic opportunity for brands to
engage highly attractive and addressable audiences, PaxLife Media delivers the following advertising
solutions: premium video, branded-content channels, display and click-to-basket shopping.

Over 80% of aircraft do not offer traditional seat-back
in-flight entertainment systems. PaxLife creates new
opportunities to reach these passengers traveling on
short and medium-haul flights.

Open Mindset

Passengers are enjoying a lean-back experience where they are

entertained and therefore in a relaxed, receptive frame of mind.

Branded Content

With native advertising placements driving users to bespoke

branded content areas, advertisers can take advantage of

passengers in a great mindset with time to kill.

Bring Your Own Device

Taking entertainment from seat-back to personal device allows

the use of rich data to target and retarget passengers in

a premium and personal way.

Targeting and Accountability

PaxLife brings inflight advertising into the digital era by enabling

data-driven targeting and campaign reporting.

Premium Digital Formats

Our Cloud10 platform provides the opportunity to address

the inflight audience with premium formats in an

uncluttered environment.

International Scale

Advertisers have the opportunity to reach passengers in an

airline-agnostic way, by engaging audiences across the

numerous PaxLife partner airlines.

A D

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Formats, Targeting

and Reporting: An overview

Formats

Targeting Capabilities

Reporting

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Native ad placements
(homepage tile)

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Pre-roll

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Landing page unit

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Interstitials

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Display

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Branded content channels

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Demographics (sex, age)

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Nationality

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Route

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Date/time

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Device

Tracking to understand:

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Views

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Clicks

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Interactions

PaxLife – A unique proposition

ƺǝ New media touch points
ƺǝ Hard to reach and highly desirable audience
ƺǝ Scalable media solution
ƺǝ Targeting and metrics in line with other digital media
ƺǝ Premium advertising placements
ƺǝ Increased transparency and ROI

Contact us:

media@paxlife.aero
www.paxlife.aero